Brother
  1. Home Brother
  2. Business Solutions
  3. Resource-hub
  4. Productivity
  5. 2018
  6. Brand connection wins over hearts and minds
red heart padlock

Brand connection wins over hearts and minds

In an increasingly competitive consumer landscape, brands that are moving from delivering products to delivering experiences are winning over customers’ hearts and minds. 

More From Productivity

You Might Also Like

A hybrid office scene shows remote working equipment including a laptop, lamp, desk, files and stationary.

Streamlining IT procurement in a hybrid working world

The last two years have seen the world of work change dramatically. With digital transformation accelerated and new working processes…
4 Minutes Read
A man is sat in his home office at a desk working from a laptop computer with a Brother laser printer alongside him. In the background of the remote hybrid office scene is a woman sat on a brown sofa.

Remote working pros and cons: The benefits and challenges of the New Normal

The way we work has undergone a major transformation. The number of people now working from home part-time or full-time…
4 Minutes Read
A man is sitting at a desk in his home office in this new normal hybrid remote working scene.His laptop has a webcam attached.

Addressing information security in the New Normal

Since 2020, the business IT security landscape has changed. The number of people either hybrid working or working from home…
3 Minutes Read
Error: Generic Text label 'Back to top' not set for language 'en-IE' (Site: 'MAIN-IE').