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Colour crystals video bringing labels to life wins European award for Brother

Brother’s VC-500W, the first full-colour label printer from the print and technology specialist, has been recognised with the Video of the Year Award at the 2019 European Office Products Awards (EOPA).

The video captured the judges’ attention for bringing the device capabilities to life through a striking, creative, visual story, and for generating outstanding exposure and impact across various social media platforms.

The VC-500W was launched following customer demand and creates labels in a full spectrum of colours using the revolutionary ZINK Zero Ink™ Technology.

Colour crystals are embedded inside the ZINK Paper™ which when heated, activates the crystals, creating a high-quality, full-colour print. It means no ink or toner cartridges are required in the machine at all.


Eddie McMahon, Sales Manager at Brother Ireland, said: “We are delighted to receive the award for the VC-500W full-colour label printer. The device is the first of its kind for us, so the video needed to be striking, colourful and fast to reflect this.


“We wanted a video that truly captured the device’s innovation and personality, so our award win shows that we have achieved just that. We’re proud of the technology behind the model as well as the supporting material which has brought it to life, so it is fantastic to see this being recognised by the industry on a European level.”


Commenting on this year’s EOPA, OPI CEO Steve Hilleard, who is also the Chairman of the EOPA judging panel, said: “Nominations and entries for all the categories have been flooding in since last October and, as always, the judging panel had a tough time first agreeing on the shortlists and then deciding who should take home the trophies. Once more, this year’s EOPA are a great endorsement for an industry that refuses to stand still, instead tackling head-on all the challenges thrown at it.”

The 18th European Office Products Awards (EOPA) award ceremony was held in Amsterdam on 5 March 2019.


To watch the winning video, visit Brother Youtube



Key features of the Brother VC-500W:

  • Create unique, colourful designs on glossy adhesive labels using your favourite photos, images and text
  • Benefit from the latest ZINK® Zero-Ink® Printing Technology for a full colour, professional quality finish without needing to purchase additional ink.
  • Choose from hundreds of built-in icons, frames, filters, fonts and backgrounds in the free Brother Color Label Editor app for iOS and Android, or use the free P-touch Editor label design software on your PC or Mac.
  • Choose between five different roll widths, from 9mm to 50mm




About EOPA Awards

Now in their 18th year, the European Office Products Awards are firmly established as the ultimate accolade for businesses operating in Europe. Recognising commercial performance, innovation and professionalism, these awards give you a unique platform to promote your achievements and stand out from the competition.

You can find out more about the awards here: opi.net/EOPA2019.




EOPA award logo