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Working with Cool Earth charity to protect the rainforest

Brother is extremely proud to be the longest-standing partner of award-winning charity Cool Earth, which works alongside indigenous villages to halt rainforest destruction. 

Coffee Beans Hands Environment Cool Earth

What we do

Brother supports Cool Earth in a variety of ways, such as a pan-European employee Eco-Points initiative and a “Click for the Earth” campaign.

Customers can also help Brother support Cool Earth through a free return and recycle scheme for Brother ink and toner cartridges. 

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Environmental Partnerships Ashaninka Cool Earth Peru


Brother has supported Cool Earth's Asháninka partnership in the Peruvian rainforest since 2009. Our achievements include equipping medical outposts, providing clean water for the local community and funding six boats to enable emergency evacuations and transport to local markets.

Discover Asháninka
Orangerie Bay Beach Girls Rainforest

Orangerie Bay

Our partnership has now expanded to Orangerie Bay in Papua New Guinea’s rainforest. So far we have funded a new school building, donated sewing machines to a women's sewing cooperative and contributed towards household essentials and agricultural tools for village inhabitants.

Discover Orangerie Bay


Since 2008, Cool Earth has helped shield millions of trees from loggers, protecting a wealth of biodiversity and empowering villages to keep their forest and homes intact.

With Brother's support, the charity has helped protect over 6,000 acres of rainforest from destruction in Peru and Papua New Guinea.  

“As part of our far-reaching environmental policy we created a long-term partnership with Cool Earth that will protect these irreplaceable eco-systems” - Yuichi Tada, Managing Director, Brother International Europe.

Support Cool Earth

Download PDF brochure

Papua New Guinea - One year on
Watch a video on our partnership achievements so far in Orangerie Bay.

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3.5 million

endangered rainforest trees protected

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56 lives saved

by funding emergency evacuations

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174 families

empowered through cooperatives